Audience Research

Audience Research

Using SurveyMonkey we created a survey to distribute out to our target audience of 15+. This survey was created to allow others to provide suggestions or improvements for our trailer as they are pure intended audience so their opinions will play a large part in our creation.

Do you like horror movies?

Our first question asked if our audience enjoys horror movies. This gives us an idea whether our audience actually enjoys the genre we wish to explore. 70% of the audience members who fill out our survey do watch horror movies and 10% watch them sometimes. That's a striking 80% of our audience who do watch movies from this genre telling us that they will enjoy our trailer.

What age would you usually rate a slasher horror?

Our next question asks what the audience would age a slasher movie. Since our target audience is 15+ we were rather happy with the large majority (60%) agreeing with our initial idea for the age.

What would you like to see in a horror movie?

We then asked what our audience expects to see in a horror movie. A large amount of the votes were given to scares, good acting and a good plot. 

What time length would you have a trailer video?

We also asked our audience how long they think our trailer should be. We previously discussed our trailer being roughly between 2:31-3:00 and our audience agreed. Most horror trailers follow the same time restraints as this. Any longer and our trailer will give too much away and any shorter won't allow us to pull our audience in.